Behind the Story’s biggest search strength is its standout visibility for location-and-topic queries, led by “southeastern massachusetts,” alongside strong performance across multiple specific news-related terms on Apple and even broader reach on Spotify. Its clearest missed opportunity is expanding into broader intent keywords like “local news podcast,” “weekly news show,” “news discussion show,” and “news analysis show,” which it does not yet rank for despite already capturing narrower searches.
Keywords the show is winning
Search terms this show already ranks for today.
- southeastern massachusetts#1Spotify
- ri election results#1Apple
- police misconduct cases#2Apple
- danner news stories#2Apple
- danner story#5Apple
- rhode works#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local news podcastnot ranking
- news discussion shownot ranking
- weekly news shownot ranking
- weekday news shownot ranking
- news commentary shownot ranking
- news analysis shownot ranking
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