Behind the Spires’ biggest search strength is its strong visibility for location-driven intent and lifestyle topics, especially “frederick md” alongside “aging and socializing.” The clearest missed opportunity is expanding beyond topic searches into discovery and conversion keywords—particularly “podcast business updates,” “promoting a new podcast,” and “podcast introduction”/“podcast introductions”—to capture more first-time listeners.
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Keywords the show is winning
Search terms this show already ranks for today.
- frederick md#1Apple
- aging and socializing#2Apple
- senior housing sustainability#5Apple
- city skateparks#6Apple
- project policies#51Spotify
- city policies#51Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast business updatesnot ranking
- promoting a new podcastnot ranking
- local podcast baltimorenot ranking
- podcast introductionnot ranking
- community building podcastnot ranking
- podcast introductionsnot ranking
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