Behind the Latch’s biggest search strength is its strong performance around lactation- and breastfeeding-intent queries, with visible traction for terms like “breastfeeding techniques” and “lactation support” (including “lactation consulting”). Its clearest missed opportunity is expanding beyond lactation-specific discovery to broader motherhood-journey and general podcast-intent searches, where it currently does not rank for phrases such as “motherhood podcast,” “natural motherhood podcast,” and “health coaching podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- strike causes#2Apple
- breastfeeding techniques#2Apple
- lactation support#2Spotify
- exam mastery#3Apple
- maternal confidence#3Apple
- lactation consulting#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- motherhood journey podcastnot ranking
- mom leader podcastsnot ranking
- motherhood podcastnot ranking
- health coaching podcastnot ranking
- natural motherhood podcastnot ranking
- learning podcastnot ranking
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