Behind The Bard’s biggest search strength is its ability to surface for community-focused discovery queries like “local artists,” pairing well with its current positioning in entertainment-category search. Its clearest missed opportunity is broader catchment for intent-based phrases around the format and domain—such as “theatre podcast,” “performing arts podcast,” “theatrical podcast,” and “podcast theatre”—where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- local artists#45Apple
- teen group fights#80Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- theatre podcastnot ranking
- performing arts podcastnot ranking
- theatrical podcastnot ranking
- podcast theatrenot ranking
- performing arts talknot ranking
- podcast theaternot ranking
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