Behind the Backstretch’s biggest search strength is its strong visibility around racing-specific intent terms like “churchill downs,” with additional traction for topic-adjacent phrases such as “decades of impact” and “back side.” Its clearest missed opportunity is expanding into broader community-and-political category searches—particularly “community sports podcast,” “community podcast,” and “political podcast interviews”—to capture listeners looking for these angles beyond horse-racing keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- churchill downs#6Spotify
- decades of impact#7Apple
- back side#18Apple
- racing fan stories#22Apple
- native crafts#27Apple
- todd pletcher#28Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- community sports podcastnot ranking
- political podcastnot ranking
- community podcastnot ranking
- political podcast interviewsnot ranking
- cult podcastnot ranking
- company podcastnot ranking
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