Base to Base Biotech’s biggest search strength is its ability to rank for niche, high-intent phrases tied to biotech operations and people, such as “transplant challenges,” along with strong visibility around “jim cornall” and specific industry terms like “logistics challenges.” Its clearest missed opportunity is expanding into broader discovery-friendly category searches—especially “medical research podcast,” “health tech podcast,” and related “health podcasting”/“company podcast” intent that would broaden top-of-funnel reach beyond specialized keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- transplant challenges#1Apple
- jim cornall#2Apple
- award announcement#3Spotify
- tarragona insights#3Apple
- logistics challenges#7Apple
- pfizer uk product strategy#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- medical research podcastnot ranking
- health tech podcastnot ranking
- health brand podcastingnot ranking
- health industry podcastsnot ranking
- company podcastnot ranking
- health podcastingnot ranking
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