“BACK your people” shows its biggest search strength in HR- and workplace-problem intent, ranking for topics like contract variation handling, repeat issue rates, bullying at work, and secure sites. Its clearest missed opportunity is broader, top-of-funnel discoverability for managerial audiences—missing key “business management” and “business leadership/business podcast” query phrases that would better capture podcast-for-managers and business-owners searches.
Keywords the show is winning
Search terms this show already ranks for today.
- contract variation handling#2Apple
- repeat issue rates#31Apple
- bullying at work#35Apple
- secure sites#40Apple
- business transfer tips#69Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business management podcastnot ranking
- podcast for managersnot ranking
- podcast for business ownersnot ranking
- podcast for businessnot ranking
- business leadership podcastnot ranking
- business podcastnot ranking
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