The B2B Performance Marketing Podcast’s biggest search strength is “web performance,” where it shows clear platform dominance, supported by strong visibility for adjacent intent terms like “performance marketers” and “performance advertising.” Its clearest missed opportunity is expanding into B2B-specific podcast discovery queries—especially “b2b podcast strategy” and related variations such as “b2b sales podcasts” and “branded b2b podcasts”—to better capture searches explicitly looking for B2B podcast content.
Keywords the show is winning
Search terms this show already ranks for today.
- web performance#1Spotify
- performance marketers#2Apple
- performance advertising#6Spotify
- market performance#7Spotify
- advertising performance data#8Spotify
- multichannel marketing cases#8Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b podcastnot ranking
- b2b podcast strategynot ranking
- b2b podcastsnot ranking
- b2b sales podcastsnot ranking
- branded b2b podcastsnot ranking
- b2b podcastingnot ranking
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