B2B On Air’s biggest search strength is its traction around “b2b metrics” and adjacent event/lead-generation intent terms, consistently appearing in top results across the highest-volume keyword clusters it targets. The clearest missed opportunity is expanding into strategic-intent discovery queries—especially “marketing strategy podcast”/“marketing podcast strategy” and “strategic marketing”—where it is not yet ranking despite relevance to its performance-focused positioning.
5.0*8 ratings
#38best chart rank
Keywords the show is winning
Search terms this show already ranks for today.
- business event guests#1Apple
- pr download metrics#2Spotify
- b2b metrics#4Spotify
- client base expansion#4Apple
- demand gen tactics#5Apple
- empathic individuals#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing strategy podcastnot ranking
- marketing strategy podcastsnot ranking
- strategic marketingnot ranking
- strategic podcast growthnot ranking
- strategic podcastingnot ranking
- marketing podcast strategynot ranking
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