Ask Esty’s biggest search strength is strong visibility for high-intent topical queries like “professional skincare advice” and “aging concerns,” positioning it well among listeners seeking practical guidance. Its clearest missed opportunity is expanding into adjacent discovery terms—especially “antiaging podcast,” “beauty podcast/podcast beauty,” and “skin health podcast”—to broaden reach beyond its current niche phrasing.
Keywords the show is winning
Search terms this show already ranks for today.
- professional skincare advice#72Spotify
- aging concerns#76Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- skin health podcastnot ranking
- beauty podcastnot ranking
- podcast beautynot ranking
- cosmetic surgery podcastnot ranking
- antiaging podcastnot ranking
- health brand podcastingnot ranking
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