As I Was Saying with Big John Howell’s biggest search strength is its strong alignment with creator-and-topic queries, particularly “john cafaro,” alongside broader audience-intent phrases like “building accountability” and “golf friendships.” The clearest missed opportunity is expanding into the news-and-politics search lane—keywords such as “news analysis podcast,” “news commentary show,” and “political insights podcast” are not yet showing up in its rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- john cafaro#9Apple
- building accountability#12Apple
- golf friendships#33Apple
- brass repair#37Apple
- life advice and complaints#50Apple
- tony sweet music session#51Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- news analysis podcastnot ranking
- politics podcast hostnot ranking
- news commentary shownot ranking
- news podcast todaynot ranking
- political insights podcastnot ranking
- politics podcast analysisnot ranking
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