Art of Boring’s biggest search strength is its ability to capture niche investment-intent queries like “mawer investment management,” where it leads on Spotify and also holds top positioning on Apple. Its clearest missed opportunity is expanding into broader, insight- and podcast-intent terms such as “wealth management insights,” “investing insights,” and “portfolio management podcast,” which it does not currently rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- mawer investment management#1Spotify
- arab investment#2Apple
- competitive strength#5Apple
- asset leverage#5Apple
- chip testing#8Apple
- system uptime#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- wealth management insightsnot ranking
- investing insightsnot ranking
- portfolio management podcastnot ranking
- investment firm insightsnot ranking
- wealth management firmnot ranking
- value investing podcastnot ranking
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