“An Expat in China” has its biggest search strength in broad expat-and-China intent terms, especially for “expat challenges china” and “china expat guide,” where it consistently appears at the top of platform search results. The clearest missed opportunity is expanding beyond travel-focused discovery into lifestyle and podcast-genre queries—such as “expat podcasts,” “everyday life podcast,” and “podcast life”—that it currently doesn’t rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- expat challenges china#1Spotify
- beijing travel#1Spotify
- china expat guide#1Spotify
- travel in china#3Apple
- expat nostalgia#4Apple
- china travel#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- expat podcastsnot ranking
- environmental podcastnot ranking
- travel lifestyle podcastnot ranking
- everyday life podcastnot ranking
- extraordinary lives podcastnot ranking
- podcast lifenot ranking
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