Agency 12’s biggest search strength is its ability to rank for niche hockey-related queries such as “nhl stars,” alongside adjacent discovery terms like “storytelling agency,” indicating strong audience intent around hockey and narrative-focused content. Its clearest missed opportunity is expanding visibility for broader, high-intent catch-all phrases—including “hockey podcast,” “hockey news podcast,” and “hockey talk show”—so it can capture listeners searching by format and category rather than specific names or themes.
Keywords the show is winning
Search terms this show already ranks for today.
- nhl stars#8Apple
- agency thrillers#10Apple
- johan manzambi#11Apple
- storytelling agency#16Spotify
- hockey storytelling#35Spotify
- yann sommer#48Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- hockey news podcastnot ranking
- hockey podcastsnot ranking
- hockey podcast segmentsnot ranking
- hockey talk shownot ranking
- hockey podcast episodesnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free