AEMO On Air’s biggest search strength is its dominance on brand-adjacent discovery queries around “australia energy” and “australian energy,” especially on Spotify. Its clearest missed opportunity is expanding into broader, intent-driven category searches such as “energy podcast,” “renewable energy podcast,” and educational-style terms like “podcast education” and “educational podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- australia energy#1Spotify
- australian energy#1Apple
- australian market#6Apple
- energy market#8Apple
- dispatching services#15Apple
- east coast insights#22Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- energy podcastnot ranking
- renewable energy podcastnot ranking
- podcast educationnot ranking
- educational podcastnot ranking
- australian podcastnot ranking
- education technology podcastnot ranking
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