“A Mouthful of Air: Poetry with Mark McGuinness” shows its biggest search strength in contemporary and performance-adjacent poetry discovery, particularly for queries around sharing poems and contemporary poets, where it already performs consistently on Spotify. The clearest missed opportunity is expanding visibility for “poetry audio/performance” and “poetry readings” intent keywords—especially generic and audience-specific phrases like poetry readings, poetry listening, and kids poetry readings.
Keywords the show is winning
Search terms this show already ranks for today.
- sharing poems#5Spotify
- poems and poets#7Spotify
- contemporary poetry#9Spotify
- contemporary poets#10Spotify
- irish poetic performance#10Spotify
- contemporary society talk#13Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- poetry audio performancesnot ranking
- poetry readingsnot ranking
- poetry listeningnot ranking
- poet readingsnot ranking
- poetry reading livenot ranking
- kids poetry readingsnot ranking
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