“48 Hours” shows its biggest search strength in high-intent discovery around major-brand and credibility terms like “cbs news,” where it already holds a clear footing on Spotify and solid visibility on Apple, supported by strong true-crime chart performance. Its clearest missed opportunity is expanding into intent-driven true-crime phrasing for the next audience segment—especially keywords tied to survivor narratives, investigative journalism, and case-timing such as “true crime survivors stories,” “investigative journalism true crime,” and “current true crime cases.”
Keywords the show is winning
Search terms this show already ranks for today.
- cbs news#1Spotify
- award winning#1Spotify
- news and society#1Spotify
- 24 hours#1Apple
- awards winning#1Spotify
- complex case#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- medical true crime documentariesnot ranking
- true crime survivors storiesnot ranking
- investigative journalism true crimenot ranking
- weekly true crime shownot ranking
- current true crime casesnot ranking
- true crime podcast storytellingnot ranking
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