PodSEO Get the full report
12 Rules For WHAT cover art
Podcast SEO Report

12 Rules For WHAT

12 Rules For WHATNews2 episodes · latest Feb 23, 2026

“12 Rules For WHAT” shows its biggest search strength in UK-oriented and activism-related discovery terms, with clear top visibility for “investigative techniques uk,” where its current positioning helps it lead those intent-driven searches. Its clearest missed opportunity is broader category capture for general political audience queries—especially terms like “leftist podcast” and “political podcast”—that would likely expand reach beyond the more specific topic keywords it already ranks for.

4.7*91 ratings
4shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

This is a fraction of what PodSEO sees.

See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.

Get the full report - free